Worksheet
GTM Fit Canvas
The goal is not to fill every box perfectly. The goal is to choose one testable GTM move.
What it does, in one sentence a stranger understands.
One group specific enough to find and message.
Trust, understanding, workflow, activation, proof, density, retention…
What makes them believe it works for them.
The public thing you'll publish this month.
Which pattern you're borrowing, and the mechanism inside it.
Audience, message, asset, channel, success threshold.