GTM Fit Diagnostic — for technical founders
Find what’s holding customer growth back.
People visit but don’t sign up? Try your product but don’t stay? Share your website or pitch deck. Get an assessment of what may be getting in the way—and a focused test to check it.
Built on 75 researched company playbooks: what they did to win customers, why it worked, and what might apply to you.
For you if
- You built a product, but too few people become regular customers.
- You tried launches, emails, or social posts without getting the results you hoped for.
- You don’t know whether to change who you reach, what you say, or where you reach them.
Not for you if
- You're still at the idea stage with no URL, deck, or users.
- You already know how to win customers consistently and just need to do more of it.
- You only want a pitch deck redesigned, not help figuring out your next customer-growth step.
What does “go-to-market” mean? It’s how you find the right customers, show them why your product matters, and help them start using it. GTM is simply the short name.
01 / Start here
Find my next step
Your report link is sent here. No newsletter, no spam — ever.
Pitch deck (PDF) — optional
No website yet, or want deeper context? Attach your deck and we'll use it to understand your business.
Tell us a little more — optionalHelp us understand what your website can’t tell us. Three optional questions, about a minute.
Help us understand what your website can’t tell us. Three optional questions, about a minute.
What have you already tried?
See the initial assessment free. Unlock the 15+ page deep dive, practical action plan, and PDF for €19. Optional AI instructions are included.
How it works — from your website to your next step
01 / Share your business
Add your website or deck
We read the information you provide. Add your email and, if you like, a few details about what you’ve tried.
02 / See your free preview
Understand the likely problem
See what may be stopping people from becoming customers, what points to that problem, and a company playbook worth learning from. A playbook is a step-by-step approach—not a tactic to copy blindly.
03 / Choose your next step — €19
Get a practical plan
Unlock a 15+ page deep dive: who to approach, what to say, a seven-day test, and what results to track. PDF included. If you use Claude or Codex, optional instructions help your AI assistant work from the same plan.
An illustrative example — not a customer result
More visitors may not be the answer.
Imagine people sign up for your product, but leave before getting a useful result. Instead of recommending more ads, the assessment might suggest testing a guided first session with five new users. Track how many reach that result before deciding whether to spend more on promotion.
Your report is based on your website, deck, and answers—not direct observation of your customers. Its recommendations are ideas to test, not guaranteed fixes.
From a founder who ran the diagnostic
Read the full review →It challenged almost our entire strategy. It does not tell you what you want to hear — it tells you what you need to hear.
Lars Mulà
Founder & CEO, Voimi
From a founder who ran the diagnostic
Read the full review →Tim's framework fundamentally changed how I think about go-to-market. It turns GTM from abstract theory into practical frameworks for diagnosis, experimentation and decision-making.
Obot Essiet Jr.
Founder & CEO, FINTEL Consulting Limited
From a founder who ran the diagnostic
Read the full review →GTM Fit pinpointed a specific bottleneck, matched it to a relevant playbook, and gave me an experiment I could actually run. Suddenly, our next move felt much clearer.
Alexander Anserud
CEO, Polycorp
See the report
Sample report — Lovable's early-stage GTM, decoded.
We studied Lovable before its public launch, using only what was known at the time. See how the report pins down the one problem to solve first, then turns it into a clear next step — a small preview of what your own report looks like.
FAQ
Your questions, answered.
If you are deciding whether this is worth it, start here.