2026 Founder Field Guide
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Two editions of the GTM Fit Canvas field guide. Pick the one that matches how you work, drop your email, and it's yours.
Full Edition122 pages
Don't Pick A Channel Yet — Full Edition
The complete field guide. For founders who want the strategy, the reasoning and the research behind every playbook — not just the checklist.
- 10 researched playbooks with hidden mechanisms and what not to copy
- The full bottleneck taxonomy and how to diagnose your own
- Deep strategy chapters on trust, activation, density and proof loops
- 6 canvases and a 30-day adaptation sprint
Essential Edition44 pages
Don't Pick A Channel Yet — Essential Edition
The short one. Built for workshops, team sessions and easy execution — everything you need to run the canvas without reading the theory first.
- The GTM Fit Canvas, ready to run in a session
- Condensed one-page summaries of all 10 playbooks
- Workshop-friendly prompts and worksheets
- The 30-day sprint, stripped to the actions