What founders say after running the diagnostic.

I thought we were pretty clear on our go to market strategy. I ran this expecting a few useful insights and what I got was far more than that. What came back challenged almost our entire strategy. It validated what we were getting right, exposed some things we were getting completely wrong, and identified opportunities we simply had not seen.

For such a small investment, the value was exceptional. Of course I was sceptical, but while it is an AI driven solution, it does not tell you what you want to hear. It tells you what you need to hear.

Highly recommended for any startup founders up for the challenge of testing their GMS (which should be every founder really).

Tim Khuja's GTM Fit framework fundamentally changed how I think about go-to-market. Before his work, I naturally focused on channels, campaigns and growth tactics. Tim pushed us to ask the more important question: what is actually preventing customers from adopting Fintel Suite?

His Trust, Workflow, Education and Access framework gave us a much clearer way to diagnose our adoption problem and design experiments before committing resources to channels. What I particularly value about his books is that they turn GTM from abstract theory into practical frameworks for diagnosis, experimentation and decision-making.

For a founder building a new category, Tim's work is an incredibly valuable shift in perspective.

GTM Fit helped me realize that our problem wasn't a lack of distribution activity. We simply hadn't identified what was actually stopping customers from adopting the product.

Instead of using ChatGPT to generate another generic list of growth tactics, GTM Fit helped pinpoint a specific bottleneck, matched it to a relevant playbook, and gave me an experiment I could track and actually run.

Suddenly, our next move felt much clearer.

If you've built something people genuinely need but growth still feels harder than it should, GTM Fit is a useful way to figure out what's getting in the way.